Nation Branding in Europe

By: Jo?o Freire

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

• Format: Hardcover
• Language: English
• ISBN: 0367540134
• ISBN13: 9780367540135
• Release Date: August 2021
• Publisher: Routledge
• Length: 110 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"