Nation branding

By Keith Dinnie

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 075068349X
• ISBN13: 9780750683494
• Release Date: November 2007
• Publisher: taylor & francis
• Length: 288 Pages
• Weight: 1.28 lbs.
• Dimensions: 9.7" x 0.7" x 7.4"