Nation Branding: Concepts, Issues, Practice

By Keith Dinnie

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Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

Format:Paperback

Language:English

ISBN:0367569892

ISBN13:9780367569891

Release Date:April 2022

Publisher:Routledge

Length:268 Pages

Weight:1.20 lbs.

Dimensions:0.6" x 7.4" x 9.7"

Related Subjects

Business Business & Investing Economics Political Science Politics & Social Sciences

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