Narrative and Numbers: The Value of Stories in Business

by Aswath Damodaran

Book Overview

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers...

• Format: Hardcover
• Language: English
• ISBN: 0231180489
• ISBN13: 9780231180481
• Release Date: January 2017
• Publisher: Columbia Business School Publishing
• Length: 296 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.2" x 6.4" x 9.1"