Narconomics: How to Run a Drug Cartel

by Tom Wainwright

Book Overview

What drug lords learned from big business How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the...

• Format: Hardcover
• Language: English
• ISBN: 1610395832
• ISBN13: 9781610395830
• Release Date: February 2016
• Publisher: PublicAffairs
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.3" x 6.1" x 9.5"