Naming for Power: Creating Successful Names for the Business World

By Naseem Javed

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0963970208
• ISBN13: 9780963970206
• Release Date: January 1993
• Publisher: Linkbridge Pub
• Length: 256 Pages
• Weight: 1.17 lbs.
• Dimensions: 9.8" x 1.0" x 6.5"

Customer Reviews

The one and only.

If I am correct, this is the one and only book on Naming. I enjoyed it, and found it quite useful. I think most of the other reviewers expected the book to solve their naming problems for them. It is not up to the book to do it, it is up to the reader. Inside the author will introduce you to some Case Studies, and show what works, what doesn't and why.