The concept of tourism as we see today is considered as a new phenomenon but in real sense of the word this concept is as old as early civilization. Tourism today is becoming one of the most flourishing industries in the world. It is poised to become the major global industry by the end of the century as it offers opportunities for economic, cultural and political exchanges at all leaves. Travel and tourism is one of the best vocational course options available in view of the changing time and market requirements. It is also a labour intensive industry and provides high growth career prospects for specialists. Tourism is emerging as one of the biggest employers than in other economic sector. After petroleum, tourism at present is the second largest and the fastest growing industries in the world. It is anticipated that by 2020, tourism is poised to be single most important influence on global trade and commerce. 1 The emergence of tourism is an important instrument for human development including employment generation, poverty elevation, environmental regeneration apart from promoting social integration and international understanding also necessitates the enunciation of a pragmatic tourism plan. Looking at the context of India, we have not been able to exploit the potential fully as our international FTA share of the global tourism market is just a mere 0.64 compared to tiny countries such as Singapore and Malaysia accounting for 1.4% and 2.5% 2 of the global tourist traffic only. One reason of our dismal performance on this front is due to the lack of proper infrastructure, Advertisement, road and transport and also due to the presence of militants/insurgency movements.
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