Myths of Social Media: Dispel the Misconceptions and Master Social Media

by Michelle Carvill and Ian MacRae

Book Overview

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant...

• Format: Paperback
• Language: English
• ISBN: 1398607789
• ISBN13: 9781398607781
• Release Date: October 2022
• Publisher: Kogan Page
• Length: 304 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.8" x 5.1" x 7.8"