Marketing Management, Student Value Edition + 2019 Mylab Marketing with Pearson Etext -- Access Card Package [With Access Code]

by Philip Kotler and Kevin Lane Keller

Book Overview

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what... This description may be from another edition of this product.

• Format: Loose Leaf
• Language: English
• ISBN: 0136169805
• ISBN13: 9780136169802
• Release Date: July 2019
• Publisher: Pearson
• Weight: 3.80 lbs.
• Dimensions: 1.2" x 8.5" x 10.8"