Mylab Marketing with Pearson Etext -- Combo Access Card -- For Marketing: An Introduction [With Access Code]

by Philip Kotler and Gary M. Armstrong

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies...

• Format: Paperback
• Language: English
• ISBN: 0135635276
• ISBN13: 9780135635278
• Release Date: May 2019
• Publisher: Pearson
• Length: 99999 Pages