My Marketing Isn't Working

by Martin Ellis and Susan Banfield

"My Marketing Isn't Working" is a concise introduction to Strategic Marketing for B2B companies. It states that ineffective marketing is the most common reason given by companies struggling with business growth. It explains how these companies are usually over focused on marketing communications and ignore the more strategic aspects of marketing that underpin marketing success. It encourages a market-led business philosophy and introduces the MASC(TM)...

• Format: Paperback
• Language: English
• ISBN: 1326458426
• ISBN13: 9781326458423
• Release Date: October 2015
• Publisher: Lulu.com
• Length: 44 Pages
• Weight: 0.14 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"