MY LIFE IN BIKES, Volumes 1 & 2: A 50-Year Love of Ducati, Moto Guzzi, and Other Motorcycles & The Rest of the Stories

By Dave Richardson

It's a motorcycle shop. How hard can it be? Dave Richardson never dreams of the unexpected challenges of running a shop, like managing fickle factory relations, navigating the ever-changing requirements of maintaining a franchise, reviving US market interest in European brands, reworking & customizing failed parts, battling 15 years for needed engineering improvements, handling revolving business partners, and surviving depression & repeated changes in manufacturer ownership. But there were good times, like evaluating prototypes at the Moto Guzzi factory and 4 other free trips to Italy, once being Aprilia's largest-selling US dealer & Guzzi's for 13 consecutive years, connecting with new bike buyers in 6 countries & 45 states... and getting married in Mandello del Lario, Guzzi's hometown.

• Format: Paperback
• Language: English
• ISBN: B0CPQ9416R
• ISBN13: 9798870927527
• Release Date: December 2023
• Publisher: Independently published
• Length: 491 Pages
• Dimensions: 9.3" x 1.1" x 7.5"