Museums and Millennials: Engaging the Coveted Patron Generation (American Association for State and Local History)

By Jaclyn Spainhour

Book Overview

Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

• Format: Paperback
• Language: English
• ISBN: 1538118580
• ISBN13: 9781538118580
• Release Date: September 2019
• Publisher: Rowman & Littlefield Publishers
• Length: 138 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"