Museum Strategy: A Practical Guide (American Alliance of Museums)

By Andrew Cone, Hilary Branch, Erin Prendergast

A strong strategy is commonly understood to be a critical element of success for museums, but what does strategy work actually look like? For museums to survive and thrive in today's competitive landscape, organizations must build and implement thoughtful roadmaps that lead teams through challenges and deliver outcomes that help fulfill the organization's mission.
Learn about strategy fundamentals including strategy development, pitfalls, and implementation. Understand the role of a strategist within an organization and how to work effectively with one. Read case studies about strategy successes - and failures. This publication will provide the reader with the tools to organize strategy work at a museum, whether as an institutional leader, a strategist, or a key partner.

• Format: Hardcover
• Language: English
• ISBN: B0GJTG5KS7
• ISBN13: 9798765155530
• Release Date: November 2026
• Publisher: Bloomsbury Academic
• Length: 180 Pages
• Weight: 1.11 lbs.
• Dimensions: 9.0" x 1.1" x 6.0"