
Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics...

Museum Store Management is an essential resource for anyone planning to open or manage a museum store. The second edition contains an additional chapter on merchandising, many more illustrations and examples, and information on internet resources for museum store management.