Muse on Madison Avenue: Classical Mythology in Contemporary Advertising

By Karelisa V. Hartigan

Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3631376529
• ISBN13: 9783631376522
• Release Date: January 2002
• Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
• Length: 158 Pages