Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games

By Thorsten Tham

Brand Management in Sports.- Consideration of Multisensuality in S-O-R Models.- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848.- Derivations of Potential Actions in the Context of Identity-Based Brand Management.

• Format: Paperback
• Language: English
• ISBN: 3658121041
• ISBN13: 9783658121044
• Release Date: January 2016
• Publisher: Springer Gabler
• Length: 302 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"