Designing Brands: A Collaborative Approach to Creating Meaningful Brand Identities

Multiply serves as a definitive guide for creating meaningful, elegant and timeless brand identities.

Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.

• Format: Hardcover
• Language: English
• ISBN: 3967041220
• ISBN13: 9783967041224
• Release Date: January 2024
• Publisher: Gestalten
• Length: 272 Pages
• Weight: 3.10 lbs.
• Dimensions: 1.2" x 8.5" x 10.5"