
An in depth analysis of the key determinants of successful direct investment strategy by foreign firms in India, providing important cues to multinational companies in India and other developing countries on how to strategically invest in these host countries for the benefit...

Introduction Debates in FDI Studies Evolution of FDI, 1900s-2000 Analytical Framework British American Tobacco, 1906-2004 Unilever PLC, 1932-2004 Suzuki Motor Corporation, 1982-2004 Statistics supports Intuition Complementation-The Winning Strategy