Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

By Robert J. Mockler, Robert Mockler, Erdener Kaynak, et al.

Book Overview

A comprehensive introduction to contemporary multinational strategic leadership and management, this book serves as a foundation to inspire the kind of creative entrepreneurial thought and action needed to compete in today's highly competitive global environment. Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The book adds a unique and incisive voice to the field of international business policy.

• Format: Paperback
• Language: English
• ISBN: 0789014750
• ISBN13: 9780789014757
• Release Date: July 2002
• Publisher: Routledge
• Length: 466 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"