Multinational Direct Marketing: The Methods and the Markets

By Richard N. Miller

This text aims to show direct marketers how to reach new customers around the world and increase sales while avoiding the pitfalls. It uses case studies and failures to illustrate what works best and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070423563
• ISBN13: 9780070423565
• Release Date: July 1995
• Publisher: McGraw-Hill
• Length: 354 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.3" x 1.3" x 6.3"

Customer Reviews

Major resource for international direct mail marketers

Although our consulting staff does not deal in international direct response marketing, we receive many inquiries on this subject from around the world. We recommend this publication without hesitation. It clearly presents the many steps necessary to successful direct-market a product or service into North America, Europe and Asia. With interesting case studies, it answers key questions about creating effective sales messages, securing reliable international mailing lists, pricing in foreign currencies, delivering overseas, and receiving prompt payment. John R. Jagoe, Director, Export Institute.