Multimedia for Decision Makers: A Business Primer

By Jeff Burger

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• Format: Paperback
• Language: English
• ISBN: 0201408368
• ISBN13: 9780201408362
• Release Date: January 1994
• Publisher: Addison-Wesley
• Length: 166 Pages
• Weight: 0.70 lbs.
• Dimensions: 9.3" x 0.8" x 7.5"

Customer Reviews

Written for executives and managers.

Hi, I'm Jeff Burger, author of Multimedia for Decision Makers. A special "howdy" to my regular readers in NewMedia magazine! Don't have time for the inch-thick tomes on multimedia? This book is for you! At only 170 pages, it's gives you the technology overview you need, not the gory bits and bytes. More importantly, it answers questsions like: How can it be used in marketing, training, retail, and presentations? How are my peers and competitors using it? Where's it all going? It even has running summaries down the margins, making it even easier to get to the information you need fast. Think of it as an executive brief on multimedia in business! Then if you want more detail, check out my other two books. The Desktop Multimedia Bible (Addison-Wesley) - a best-seller in the field - gives you fundamental info on the technology, tools, and techniques of graphics, audio, video, computers, and interactive technology. My latest book, Multimedia Studio for Windows (Random House), details the top Windows multimedia productions tools and includes a CD-ROM with free test drive versions of the software along with tutorials from yours truly. Enjoy! Jeff Burger