Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels

By Manuel Trenz

Book Overview

Introduction.- Offline, online and multichannel commerce.- Perception and valuation of MC integration services.- Purchase specific and individual differences.- Reflection.

• Format: Paperback
• Language: English
• ISBN: 3319386581
• ISBN13: 9783319386584
• Release Date: October 2016
• Publisher: Springer
• Length: 153 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"