Multi-Channel Strategies for Retail Financial Services: A Management-Framework for Designing and Implementing Multi-Channel Strategies

By Patrick Dahmen

Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.

• Format: Paperback
• Language: English
• ISBN: 382448191X
• ISBN13: 9783824481910
• Release Date: October 2004
• Publisher: Deutscher Universitatsverlag
• Length: 215 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"