MS-612 Retail Management

By sachin Dhamija

MS-612 Retail Management Block 1 - An Overview of Retailing Environment Introduction to Retailing Evolution of Retail Environment Formats of Retailing Block 2 - Retail Planning and Development Understanding the Retail Customer Marketing Research for Retailing Strategic Retail Planning Process Locational Decisions Growth Strategies Block 3 - Retail Mix Product Merchandise Pricing Promotion and Communication Mix Atmospherics Block 4 - Retail Operations Sourcing Financial Management Issues in Retailing Organisation Structure and Management of Human Resources CRM - Customer Relationship Marketing Monitoring and Controlling Retail Operations Block 5 - Issues Impacting Retail Business in India Legal and Security Issues in Retail Ethical Dimensions Technology in Retailing Non Store Retailing Total-25, Solved-8, Unsolved-17 June (2008-2019) December (2007-2019)

• Format: Paperback
• Language: English
• ISBN: 9381066426
• ISBN13: 9789381066423
• Release Date: December 2011
• Publisher: Gullybaba Publishing House Pvt Ltd
• Length: 290 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"