MS-61 Consumer Behaviour

By Gullybaba Com Panel

MS-61 Consumer Behaviour Topics Covered Block 1 - Consumer Behaviour - Issues and Concepts Unit 1 - Consumer Behaviour - Nature, Scope and Applications Unit 2 - Consumer Behaviour and Lifestyle Marketing Unit 3 - Organisational Buying Behaviour Block 2 - Individual Influences on Buying Behaviour Unit 1 - Perceptions Unit 2 - Consumer Motivation and Involvement Unit 3 - Attitude and Attitude Change Unit 4 - Learning and Memory Unit 5 - Personality and Self-Concept Block 3 - Group Influences on Consumer Behaviour Unit 1 - Reference Group Influence and Group Dynamics Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles Unit 3 - Culture and Subculture influences Block 4 - The Buying Process Unit 1 - Problem Recognition and Information Search Behaviour Unit 2 - Information Processing Unit 3 - Alternative Evaluation in Buying Decisions Unit 4 - Purchase Process & Post-Purchase Behaviour Block 5 - Modelling Buyer Behaviour Unit 1 - Early Models Unit 2 - Howard Sheth Model Unit 3 - Recent Developments in Modelling Consumer Behaviour Total Question Papers Solved-0, Unsolved-4 June (2020-2021) December (2020-2021)

• Format: Paperback
• Language: English
• ISBN: 9355544316
• ISBN13: 9789355544315
• Release Date: January 2022
• Publisher: Gullybaba Publishing House Pvt Ltd
• Length: 150 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"