Mr. Neutron: and the Ever Sinking Ship

By Lawrence Sheraton

Ideas can be powerful.

They can spread with limited friction, replicate without notice, and outlive the people who invented them. When a bad idea acquires success - when it is taught in universities, celebrated in the press, and endorsed by the most powerful people in the room - it stops being an idea. It becomes an authority.

Mr. Neutron is the story of how six false premise memes quietly dismantled the business ethics of the "Not Quite Golden Age" of American corporate life - not through conspiracy or malice, but through the ordinary human tendency to respond to incentives and to follow authority even if the demands of authority feel wrong.

Good people can do bad things while thinking they are doing the right thing. That is the power of authority. Authority does not need to be a person, it can be an idea or set of ideas accepted as conventional wisdom.

One man stands at the center of this story - not because he was uniquely villainous, but because he was uniquely positioned: at the helm of one of the world's most visible corporations, at exactly the moment when a set of deeply flawed ideas needed a champion. He gave them one. His ideas spread. The damage accumulated quietly, below the waterline, for decades before anyone was forced to reckon with it.

This book uses Mr. Neutron's story as a lens. What it examines is the systems we build, the ideas we adopt without question, and the human cost of getting the foundations wrong. It is a warning, a diagnosis, and an argument for something better.

• Format: Paperback
• Language: English
• ISBN: B0GSP76V3R
• ISBN13: 9798251235180
• Release Date: March 2026
• Publisher: Independently Published
• Length: 70 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"