This book helps you learn the ins and outs of how your competition works, and identify potential opportunities where you can outperform them.
It also enables you to stay atop of industry trends and ensure your product is consistently meeting and exceeding industry standards. It furthermore explains the benefits of conducting a competitive analysis just as stated:
Helps you identify your product's unique value proposition and what makes your product different from the competitors, which can inform future marketing efforts.Enables you to identify what your competitor is doing right. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards.Tells you where your competitors are falling short which helps you identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven't taken advantage of.Learn through customer reviews what's missing in a competitor's product, and consider how you might add features to your own product to meet those needs.Provides you with a benchmark against which you can measure your growth. this book explained a lot on all you ned to know to beat your competitors, its a big lesson.