Motivating Your Audience: Speaking to the Heart (Part of the Essence of Public Speaking Series)

by Hanoch McCarty

Book Overview

Corporations and associations spend millions each year on professional speakers who can move people from where they are to where they could be. Through motivational speeches, speakers reinforce audience values by addressing peoples' emotions. To persuade, a speaker must also add logic and evidence. Narrative, humor, metaphor, poetry, and even music help speakers achieve their goals. This book offers a recipe for creating speeches that connect with...

• Format: Paperback
• Language: English
• ISBN: 0205268943
• ISBN13: 9780205268948
• Release Date: November 1998
• Publisher: Pearson
• Length: 176 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 5.5" x 8.4"

Customer Reviews

Brilliant and practical for beginning & experienced speakers

the distillation of many years' speaking experience, this book gives you a very clear picture of how to do a motivational speech or keynote address. One of the best books on this subject I've ever read.