More Than a Showroom: Strategies for Winning Back Online Shoppers

by Adam Rapp, Joe Calamusa IV, Jessica Ogilvie, et al.

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1137551879
• ISBN13: 9781137551870
• Release Date: February 2016
• Publisher: Palgrave MacMillan
• Length: 200 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"