Moralizing the Corporation: Transnational Activism and Corporate Accountability

By B. Holzer

This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestl , Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists.

• Format: Hardcover
• Language: English
• ISBN: 1848447590
• ISBN13: 9781848447592
• Release Date: September 2010
• Publisher: Edward Elgar Publishing
• Length: 192 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.3" x 0.5" x 6.3"