Morale: First Line Of Defense? (1941)

by Edward L. Bernays, Harold Lasswell, Norman Mattoon Thomas, et al.

Book Overview

""Morale: First Line of Defense?"" is a book written by Edward L. Bernays in 1941. The book explores the concept of morale and its importance in times of war. Bernays argues that morale is not just a psychological state, but also a tangible factor that can affect the outcome of a war. He examines various strategies that can be employed to boost morale, such as propaganda, public relations, and advertising. Bernays also discusses the role of leadership...

• Format: Paperback
• Language: English
• ISBN: 1162557478
• ISBN13: 9781162557472
• Release Date: August 2010
• Publisher: Kessinger Publishing
• Length: 36 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"