
When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals and conservatives have...


Moral Politics takes a fresh look at how we think and talk about political and moral ideas. George Lakoff analyzed recent political discussion to find that the family--especially the ideal family--is the most powerful metaphor in politics today. Revealing how family-based...

In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the...

Moral Politics takes a fresh look at how we think and talk about political and moral ideas. George Lakoff analyzed recent political discussion to find that the family--especially the ideal family--is the most powerful metaphor in politics today. Revealing how family-based...
