Monochrome: Black & White in Branding

By Sandu Cultural Media

Stylish, noteworthy and elegant, black and white is the preferred formal attire of brands, logos and typefaces. As a result, designers keep coming back to explore their nuances and create original compositions integrating type, illustration, photography and more. The contrast evokes a wide range of consumer reactions depending on strategy. 'Monochrome' explores this iconic combination's versatility across a wide range of identity work including advertising, graphic and promotional design.

• Format: Hardcover
• Language: English
• ISBN: 158423542X
• ISBN13: 9781584235422
• Release Date: April 2014
• Publisher: Gingko Press
• Length: 232 Pages
• Weight: 3.25 lbs.
• Dimensions: 1.0" x 8.7" x 11.5"