Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia

By Julian Hopkins

Book Overview

Combining theoretical discussions with shorter case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers. It tracks the transformation of personal blogs, which attracted readers with spontaneous, authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles.

• Format: Library Binding
• Language: English
• ISBN: 1789201187
• ISBN13: 9781789201185
• Release Date: January 2019
• Publisher: Berghahn Books
• Length: 236 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.1" x 9.1"