Molecular Marketing: Market Leadership Creative Modeling

By Iveta Merlinova

Molecular Marketing is an innovative approach regarding the market-leadership creative modeling, based on the ten basic principles of thinking and execution: vision-driven and value-based, human-oriented, resilient, systemic, creative, sustainable, leading and aligned, collaborative, model-based, and measurable. Marketing Molecules are systems that define a higher level of competition and/or innovation than its elements do. The architecture of the book reflects three main areas of concern within today

• Format: Paperback
• Language: English
• ISBN: 1484023897
• ISBN13: 9781484023891
• Release Date: April 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 340 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"