Modern Retailing: Management Principles and Practices

By Melvin Morgenstein and Harriet Strongin

This work introduces the world of retailing for use in undergraduate courses, examining shopping centre trends, store security techniques, hypermarket concepts, career perspectives, strategic planning, employee retention strategies and foreign resources.

• Format: Hardcover
• Language: English
• ISBN: 013588120X
• ISBN13: 9780135881200
• Release Date: January 1992
• Publisher: Prentice Hall
• Length: 640 Pages
• Weight: 2.92 lbs.
• Dimensions: 9.8" x 1.3" x 8.0"