Modern Health Care Marketing

by Gamini Gunawardane

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of...

• Format: Hardcover
• Language: English
• ISBN: 9813279516
• ISBN13: 9789813279513
• Release Date: July 2020
• Publisher: World Scientific Publishing Company
• Length: 516 Pages
• Weight: 1.88 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"