Modern Business Writing: A Study Of The Principles Underlying Effective Advertisements And Business Letters (1921)

By Charles Harvey Raymond

Book Overview

Modern Business Writing: A Study Of The Principles Underlying Effective Advertisements And Business Letters is a book written by Charles Harvey Raymond and published in 1921. The book is a comprehensive guide to writing effective business letters and advertisements, and it provides readers with a thorough understanding of the principles underlying successful communication in the business world.The book covers a wide range of topics, including the importance of clarity and conciseness in writing, the use of persuasive language, and the proper formatting of business letters. It also provides practical advice on how to write effective advertisements, including tips on creating attention-grabbing headlines and using persuasive language to sell products or services.Throughout the book, Raymond emphasizes the importance of understanding the needs and desires of one's audience, and tailoring one's writing accordingly. He also stresses the importance of professionalism and attention to detail in all business communications.Overall, Modern Business Writing is a valuable resource for anyone looking to improve their business writing skills, whether they are a seasoned professional or just starting out in their career. The principles and techniques outlined in the book are still relevant today, making it a timeless guide to effective communication in the business world.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1437149154
• ISBN13: 9781437149159
• Release Date: October 2008
• Publisher: Kessinger Publishing
• Length: 492 Pages
• Weight: 1.44 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"