Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews

By Jean Bystedt

Book Overview

Focus groups require mastery of many techniques in order to keep them from fading. Moderating to the Max provides focus group leaders with detailed instructions for more than 20 techniques that will... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0972529012
• ISBN13: 9780972529013
• Release Date: August 2003
• Publisher: Paramount Market Publishing
• Length: 150 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"
• Age Range: 18 years and up