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Moderating Focus Groups: A Practical Guide for ...
Edition Description
"Like every other agency research director, I suffer from focus-group anxiety. Pumping M&M′s behind the one-way mirror, I′m monitoring the groups, the moderator and the client simultaneously. It′s tough enough to manage the client′s expectations and...
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Format:Paperback
Language:English
ISBN:0761920447
Format: Paperback
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9.29
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Moderating Focus Groups: A Practical Guide for ...
Edition Description
"Like every other agency research director, I suffer from focus-group anxiety. Pumping M&M′s behind the one-way mirror, I′m monitoring the groups, the moderator and the client simultaneously. It′s tough enough to manage the client′s expectations and...
Edition Details
Format:Hardcover
Language:English
ISBN:0761920439
Format: Hardcover
Condition:
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63.99
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