Models for Innovation Diffusion

by Vijay Mahajan, Robert A. Peterson, Robert A. Peterson

Book Overview

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

• Format: Paperback
• Language: English
• ISBN: 0803921365
• ISBN13: 9780803921368
• Release Date: May 1985
• Publisher: Sage Publications, Inc
• Length: 88 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.3" x 5.4" x 8.5"