Modelling Externalities in Keyword Auctions

By Ioannis Giotis

Sponsored search has grown to be an important share of the advertisement market and a major income source for large Internet companies. Its success relies not only on the explosive Internet use but... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 383837584X
• ISBN13: 9783838375847
• Release Date: August 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"