Modeline of California: Pioneer of Modern Lighting

By Nick Ferrell

Readers step into the history of Modeline, the brand that revolutionized midcentury modern lighting. Modeline of California: Pioneer of Modern Lighting unveils Bernie Roberts's journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar struggles to its lasting cultural impact, this book is an indispensable resource for architecture, design, and history enthusiasts.

Key Features:

- Exclusive historical insights: Explores Modeline's role in shaping midcentury modern design
- Celebrity connections: Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali's connection to the end of Modeline's reign
- Over 250 high-quality images: Features previously unreleased photos of Modeline's unique style
- Cultural impact: Details Modeline's influence on the furniture and lighting industries
- Fascinating narratives: Captivating stories of union struggles, Hollywood ties, and innovation
- Author's expertise: Written by a leading authority who documented Modeline's history with original families and designers

In this riveting history, readers can discover why Modeline's timeless designs still captivate collectors and worldwide design enthusiasts today.

• Format: Hardcover
• Language: English
• ISBN: 0764370286
• ISBN13: 9780764370281
• Release Date: October 2025
• Publisher: Schiffer Publishing
• Length: 224 Pages
• Weight: 3.40 lbs.
• Dimensions: 0.9" x 9.3" x 12.2"