Mobilizing Invisible Assets

By Hiroyuki Itami

Book Overview

Successful corporate strategies, says this leading professor of management, depend upon dynamic marshaling of a firm's "invisible assets"--information-based resources such as technological know-how,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0674577701
• ISBN13: 9780674577701
• Release Date: January 1987
• Publisher: Harvard University Press
• Length: 186 Pages
• Weight: 1.10 lbs.

Customer Reviews

Very valuable book on intangible assets

This fine book gives a good introduction to why you need to consider the "invisible" resources in an organisation, and how to focus on building them. The text is very readable, and far away from typical american "verboseness" in mega-sized textbooks.I think this is a textbook that should be read by all business students, to understand more about the issues of resources and assets that go into the Internet economy and brand management.