Mobilized Marketing and the Consumer: Technological Developments and Challenges

By Gonca Telli Yamamoto

In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1605669164
• ISBN13: 9781605669168
• Release Date: November 2009
• Publisher: Business Science Reference
• Length: 294 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.0" x 8.5" x 11.3"