Mobilize Your Enterprise: Achieving Competitive Advantage Through Wireless Technology

By Patrick Brans

BASIC APPROACH PLEASE PROVIDE COURSE INFORMATION This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130091162
• ISBN13: 9780130091161
• Release Date: September 2002
• Publisher: Pearson
• Length: 416 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.9" x 7.1" x 9.2"

Customer Reviews

Extremely well written and concise book

Pat Brans has done a masterful job of taking a complex subject such as mobility and wireless and boiling it down to its most important components. Besides his ability to explain wireless technology in simplistic terms, Brans delivers a compelling guide for business executives grappling with difficult decisions regarding why/when/how should I deploy mobility and what can our company expect to gain from a revenue generation/cost savings/customer satisfaction perpspective? Finally, the best part of this book is the abundant use of practical, real-world examples (such as the business process diagrams in Chapter 10 involving pharmaceutical sales reps) to help the reader clearly understand the benefits of mobility and wireless technology as applied to a business challenge.

Highly Recommended

If you want to increase the effectiveness of your workforce, this is a must read book. The concepts are clearly laid out and it is written in an easy to understand language, explaining all the mobility buzzwords in laymans terms. After reading this book I feel confident about talking to the vendors and consultants with all the latest solutions. A worthwhile investment for any manager with responsibility for field based sales people or service engineers.

Definitely a Must Buy!!!

Finally, a comprehensive book that clarifies everything you need to consider if you are selecting, implementing or project managing a mobile solution. All the jargon is clearly explained and the examples are extremely helpful for those who want to build a business case.

Great business tool

This is a very good, very practical book. I found it to be a valuable business tool, showing you how to identify the parts of your business that should be mobilised, and then offering an almost a step by step guide on how to do it. Most importantly, it also tells you how to measure the results. I highly recommend this to anyone wanting to implement mobile and wireless technologies in their business.

Must Read

This book is well written and clear. The author knows how to explain complex topics in a way that makes it easy to learn.Now I get it! After having read the book I understand howmobility can work for the enterprise.This book is a great mix of business and technicaldiscussion.