Mobile Commerce: Technology, Theory, and Applications

By Troy J. Strader, Brian E. Mennecke, Troy Strader

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce appliations for both individuals and organizations are expected to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591400449
• ISBN13: 9781591400448
• Release Date: July 2012
• Publisher: Information Science Reference
• Length: 366 Pages
• Weight: 1.74 lbs.
• Dimensions: 1.0" x 7.1" x 10.5"