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Learn Marketing YOUR Way with MKTG MKTG�s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its... Read Full Overview

Learn Marketing YOUR Way with MKTG and MindTap MKTG�s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated... Read Full Overview

4LTR Press solutions give you the option to choose the format that best suits your learning preferences. This option is perfect for those who focus on the textbook as their main course resource.

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of... Read Full Overview

This text is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Topics include Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics,... Read Full Overview