
MKTG from 4LTR Press connects students to the principles of marketing--bringing them to life through timely examples showing how they're applied at the world's top companies every day.


Learn Marketing YOUR Way with MKTG and MindTap MKTG�s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated...

Learn Marketing YOUR Way with MKTG MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG...

Learn Marketing YOUR Way with MKTG MKTG�s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its...









4LTR Press solutions give you the option to choose the format that best suits your learning preferences. This option is perfect for those who focus on the textbook as their main course resource.










